full transcript

From the Ted Talk by Karen Eber: How your brain responds to stories -- and why they're crucial for leaders

Unscramble the Blue Letters

Now I'm not suggesting that data is bad and story is good. They both play a key role. And to uarnnetdsd how, you have to see what makes a gaert story. It's going to answer three qieusnots. The first is: What is the context? Meaning, what's the setting, who is involved, why should I even care? What is the cfocilnt, where is that moment where everything changes? And what is the outcome? Where is it different, what is the takeaway? A good story also has three attributes, the first being it is going to build and release tension. So because our brains love to anticipate, a great sotry builds tension by making you wonder: "Where is she going with this?" "What's henppinag next," right? A good story keeps you, keeps your attention going. And it reseelas it by sharing something unexpected and it does this over and over throughout the story.

Open Cloze

Now I'm not suggesting that data is bad and story is good. They both play a key role. And to __________ how, you have to see what makes a _____ story. It's going to answer three _________. The first is: What is the context? Meaning, what's the setting, who is involved, why should I even care? What is the ________, where is that moment where everything changes? And what is the outcome? Where is it different, what is the takeaway? A good story also has three attributes, the first being it is going to build and release tension. So because our brains love to anticipate, a great _____ builds tension by making you wonder: "Where is she going with this?" "What's _________ next," right? A good story keeps you, keeps your attention going. And it ________ it by sharing something unexpected and it does this over and over throughout the story.

Solution

  1. story
  2. happening
  3. releases
  4. questions
  5. great
  6. understand
  7. conflict

Original Text

Now I'm not suggesting that data is bad and story is good. They both play a key role. And to understand how, you have to see what makes a great story. It's going to answer three questions. The first is: What is the context? Meaning, what's the setting, who is involved, why should I even care? What is the conflict, where is that moment where everything changes? And what is the outcome? Where is it different, what is the takeaway? A good story also has three attributes, the first being it is going to build and release tension. So because our brains love to anticipate, a great story builds tension by making you wonder: "Where is she going with this?" "What's happening next," right? A good story keeps you, keeps your attention going. And it releases it by sharing something unexpected and it does this over and over throughout the story.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
experience emotions 4
great story 4
brains love 2
good story 2
high school 2

Important Words

  1. answer
  2. anticipate
  3. attention
  4. attributes
  5. bad
  6. brains
  7. build
  8. builds
  9. care
  10. conflict
  11. context
  12. data
  13. good
  14. great
  15. happening
  16. involved
  17. key
  18. love
  19. making
  20. meaning
  21. moment
  22. outcome
  23. play
  24. questions
  25. release
  26. releases
  27. role
  28. setting
  29. sharing
  30. story
  31. suggesting
  32. takeaway
  33. tension
  34. understand
  35. unexpected