full transcript
From the Ted Talk by Karen Eber: How your brain responds to stories -- and why they're crucial for leaders
Unscramble the Blue Letters
Now I'm not suggesting that data is bad and story is good. They both play a key role. And to uarnnetdsd how, you have to see what makes a gaert story. It's going to answer three qieusnots. The first is: What is the context? Meaning, what's the setting, who is involved, why should I even care? What is the cfocilnt, where is that moment where everything changes? And what is the outcome? Where is it different, what is the takeaway? A good story also has three attributes, the first being it is going to build and release tension. So because our brains love to anticipate, a great sotry builds tension by making you wonder: "Where is she going with this?" "What's henppinag next," right? A good story keeps you, keeps your attention going. And it reseelas it by sharing something unexpected and it does this over and over throughout the story.
Open Cloze
Now I'm not suggesting that data is bad and story is good. They both play a key role. And to __________ how, you have to see what makes a _____ story. It's going to answer three _________. The first is: What is the context? Meaning, what's the setting, who is involved, why should I even care? What is the ________, where is that moment where everything changes? And what is the outcome? Where is it different, what is the takeaway? A good story also has three attributes, the first being it is going to build and release tension. So because our brains love to anticipate, a great _____ builds tension by making you wonder: "Where is she going with this?" "What's _________ next," right? A good story keeps you, keeps your attention going. And it ________ it by sharing something unexpected and it does this over and over throughout the story.
Solution
- story
- happening
- releases
- questions
- great
- understand
- conflict
Original Text
Now I'm not suggesting that data is bad and story is good. They both play a key role. And to understand how, you have to see what makes a great story. It's going to answer three questions. The first is: What is the context? Meaning, what's the setting, who is involved, why should I even care? What is the conflict, where is that moment where everything changes? And what is the outcome? Where is it different, what is the takeaway? A good story also has three attributes, the first being it is going to build and release tension. So because our brains love to anticipate, a great story builds tension by making you wonder: "Where is she going with this?" "What's happening next," right? A good story keeps you, keeps your attention going. And it releases it by sharing something unexpected and it does this over and over throughout the story.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
experience emotions |
4 |
great story |
4 |
brains love |
2 |
good story |
2 |
high school |
2 |
Important Words
- answer
- anticipate
- attention
- attributes
- bad
- brains
- build
- builds
- care
- conflict
- context
- data
- good
- great
- happening
- involved
- key
- love
- making
- meaning
- moment
- outcome
- play
- questions
- release
- releases
- role
- setting
- sharing
- story
- suggesting
- takeaway
- tension
- understand
- unexpected